Over the last few years I've been dying to make it down to Bread&&Butter, as out of all the trade shows it just seemed to be the most popping by far! The parties, the people - something about it just seemed different to all the others. This was the perfect year for me to attend as Bread&Butter by Zalando have just relaunched and evolved into a consumer facing trend show bringing the worlds of music and fashion together in a city where those two things rule supreme!
the rebrand re-evaluates the traditional trade show aesthetic for brands to actually be able to interact with their consumers in an inclusive way they haven't able to do before. Some of the brands that will be showing include adidas,Converse, Eastpak, Lee, Levi’s®, Marina Hoermanseder X Hello Kitty (obviously my top choice of what I'm looking forward to!), Nike, Reebok, and Vans to name but a few. Brands such as Topshop, Hugo and Puma will even be hosting fashion shows with instantly shoppable looks that you don't have to wait a season for!
Their evolutionary motto is 'NOW' - customers get to be a part of the scene and play a part in a non-elitist fashion experience!
Was so happy to walk through the doors and see that they had chosen my pals illustrator duo Craig + Carl better to bring the 'NOW' motto to life!
The musical aspect has been highly considered and Boiler Room are curating the musical experiences for the week and I can't wait to see what they have in store, one things for sure I'm going be dressed to sweat!
So I hop, skipped and jumped over to Berlin to go to the preview party which was held in the most insane space equipped with pools, bouncy castles and a tattoo artist doing free tattoo's! I somehow managed to resist the urge this time!
Berlin is my heart. No matter how chaotic this city gets there is a sense of calm that I haven't experienced anywhere else.
Thanks for having me B&&B + bring on September I can't wait to go back!
SEE YOU THERE!
Bread&Butter by Zalando is taking place from 2nd-4th of September 2016 at Arena Berlin. Bread&Butter is open to the public, digitalized and focuses on new trends and ideas. Everyone is invited!!! Tickets available from 13th July 2016 on breadandbutter.com.